The Flutter Backstory…
For as long as I can remember I have loved fashion and dreamed of one day having my own store. My love of fashion went well beyond getting dressed. Growing up I devoured fashion magazines, papered my bedroom walls with magazine covers and with pictures of my favorite model of the moment. Shopping with my mother to find the perfect outfit and trips to New York City to shop the boutiques with my best friend, just for inspiration, were two of my favorite things to do. So when the opportunity to open my own store came about, well, it was that little girl’s dream realized.
I didn’t have to think long and hard about what I wanted the store to be, or for that matter, its name. (Thoughts of the store had been dancing around in my head for a very long time.) The name of the store would be FLUTTER, conjuring up the image of a butterfly, delicate, yet strong enough to break free, take flight and experience a new beginning. The symbolism being intentionally obvious.
As for the store itself, I wanted to create a place where I would want to shop. A place for women of all ages and sizes, filled with beautiful, affordable clothing and accessories. A place with all the amenities of a boutique, with none of the typical boutique prices and attitude. A place where mothers and daughters could shop together, each finding things they love. A place where friends could meet, often unplanned, catch up and just have fun, and where browsing was not only welcome, but encouraged.
I wanted it to be a place where real service mattered, achieved by paying attention to the things that mattered to a customer…free alterations and gift wrap, returns where no explanation was required, and, most importantly, warm, friendly people, there to help, not sell, who love what they do. And where giving back to the community by supporting the issues and causes that were important to our customers was a privilege, and an important part of who we were. I wanted women to leave the store feeling good about the experience and good about themselves. That was my dream for FLUTTER, and bringing it to life has been my passion.
And yes, I am still making those trips to New York City…just for inspiration.
What is Flutter Style?
It was Coco Chanel who said “Fashion fades, but style endures.” So true. But why is fashion so fleeting and style so enduring? One could argue that fashion is only fashion until a woman makes it her own. Then it’s style. Or that fashion is something dictated and style something personal. It’s not that we don’t love fashion, we do, but there’s something about a woman who looks at fashion, assesses the trends, then puts herself together in a way that is uniquely her. Some women just instinctively know what works for them and can spot it the moment they walk through the door. Most women are still searching for their own personal style. Those are the women who might need a little coaxing to get them out of their comfort zone. But when a woman walks up to the mirror in something she never thought she would wear, and is suddenly in exactly what she should be wearing- and smiles- that’s a great moment. It’s taking fashion and interpreting it in a way that’s right for her. It’s helping her find her own personal style, find whatever makes her feel her most beautiful. That’s what we love to do at Flutter.
I recently read that a woman, on average, looks at herself in the mirror ten times a day. Maybe she catches a glimpse of her reflection in a store window, or in the rearview mirror of her car (haven’t we all done that?) or stops to apply her lipstick. And when she does, too often she is overly critical of what she sees. We’re not saying that we can magically transform a woman’s self-image, but we do think we can help her find a look that makes her feel more confident, more beautiful, and the best version of herself. We can help her find her own personal style so that when she walks up to that mirror, in something she never thought she would wear, she’ll love what she sees. That’s what Flutter Style is all about.
Linda is the owner of FLUTTER BOUTIQUE and a life-long Jersey girl. After graduating from the Laboratory Institute of Merchandising, in New York City, with a degree in Fashion Merchandising, she began her career with Macy’s, where she gained experience in Buying, Store Merchandising, Professional Selling Services and Human Resources. She retired from Macy’s as the Group Vice President of Human Resources for Macy’s Stores. She was soon recruited by The Children’s Place as the Senior Vice President of Human Resources, which temporarily put her dream of opening her own boutique on hold. Flutter Boutique finally became a reality in 2012 and her dream was fulfilled.
Linda is the President of the Pennington Business and Professional Association and serves on the board of Christine’s Hope for Kids, a local non-profit foundation. Flutter Boutique was recently named Business of the Year by the Pennington Economic Development Commission, in recognition of both business success and community involvement.
About The Team
Flutter has a small, age diverse team of Service Associates, each bringing her own special talents to our shop. Meet Samantha, Karen, Mary Beth, Tamara, Nicole and Lexie. While they are very different, they all have a few important things in common. They love fashion, they love what they do, and they enjoy helping people.
Among the many things that make Flutter Boutique special, this team of warm, friendly and dedicated associates is at the top of the list!